Mother Daughter Matching Style

Footsteps Clothing Announces New Mother-Daughter SportsWear Clothes!

2007-02-20T08:46:00.000-08:00

Footsteps Clothing, LLC

NEWS RELEASE

Cary, NC February 15, 2007. Footsteps Clothing, LLC unveiled an exciting new product line today. The Sportswear line focuses on the importance of mothers and daughters being physically active together. The new line will feature an assortment of Mother Daughter clothing options such as Mother Daughter softball jersey and shorts sets, cheerleader shorts sets, matching Mother Daughter baseball caps, coordinating Mother Daughter workout sweats, and much more.

The Footsteps Clothing Sportswear line is a way for Mothers everywhere to show their daughters how proud they are to be their Moms while at the same time embracing the importance of physical activity. The new line is being well received by Footsteps Clothing customers. Michelle Geiger of Atlanta, GA commented that this new line “expands upon the already great offerings of Footsteps Clothing and provides new and fresh ideas for showing my daughter how to develop into a strong and healthy woman.” Another customer, Susan Nelson of Washington, DC, along with her daughter Julia was given matching workout t-shirts and shorts by her husband. Susan was thrilled by the gift and said it, “was such an amazing way for Tom to not only show me he truly understands the special relationship my daughter and I have but to also encourage us to keep growing that bond.”

Footsteps Clothing will continue to offer its original product lines, including Mother Daughter purses and totes, jewelry, bed and bath wear, as well as Mother Daughter dresses, beachwear, and hair accessories.

Footsteps Clothing is a web based retailer focusing on the Mother Daughter bond and offering products to enrich that connection. The company primarily seeks out new products which allow Mothers and Daughters to spend time together in fun and whimsical ways. The company is headquartered in Cary, North Carolina and is owned and operated by two moms who, together with their four girls, enjoy motherhood to its fullest.

www.footstepsclothing.com SHOW HER YOU ARE PROUD TO BE HER MOM

HAVE YOU HEARD THE HOTTEST NEW FASHION TREND? MOTHER-DAUGHTER MATCHING CLOTHES!

2007-01-23T07:18:00.000-08:00

You’ve seen it on ABC’s Good Morning America, you’ve heard that Rosie O’Donnell from The View loves it, you’ve seen it in fashion magazines - Mothers and daughters are showing their pride in each other like never before by hitting the town in matching and coordinating outfits. Why is this trend so hot right now? Here’s why:

· Mothers are ‘younger’ and daughters are ‘older’. Moms still read the same fashion magazines as they did before they attained Mom status. Today’s Moms are often health conscious and fit; they look and feel young and refuse to abide by outdated societal fashion guides to ‘dress their age’. Bombarded with mass-marketing fashion magazines and the fashion attention their TV icons receive, young girls are starting to attain a fashion consciousness at an earlier and earlier age. This brings mothers and daughters closer together on the spectrum of fashion trends more than ever before. The boundaries between the generations have shifted and overlapped, rendering everyone virtually the same age in ‘fashion’ years.

· Mothers are hip, stylish…cool. Where daughters in the past may have shied away from anything remotely similar to their mothers, rolling their eyes and proclaiming their moms hopelessly fashion challenged, that is not the case today. Many daughters look to their own mothers for their sense of fashion, mimicking their style, so that Moms and daughters today are often wearing the same styles! Proof of this can be found in college blogs written by girls proclaiming their fashion compatibility with their mothers and even attaching photos of mother and daughter in matching dresses for the world to view. Today’s Moms dress their babies, toddlers and primary schoolers in designer ‘mini me’ versions of their own clothes.

· Moms and daughters shop together….and enjoy it. This tradition is certainly not new, but where mothers might have had to drag their daughters kicking and screaming to the malls to shop for clothes, this is not longer the case. Shopping for clothes with Mom is a treat, a delight, a time to be together and bond over something both are passionate about. Proof can be seen nearly every week in paparazzi photos of famous Moms shopping with their daughters. Even Madonna and her daughter engage in elaborate mother-daughter shopping trips to Harvey Nicks and Harods to foster their posh fashion sense.

Mothers and daughters LIKE each other. What Mom doesn’t secretly love it when her little girl raids her closets, trying on her dresses, jewelry and shoes exclaiming, “I want to be like my Mommy!” Any Mom who is bursting over with pride for her daughter enjoys showing her off and what better way to say “Here she is and she’s mine!” than to dress her in a matching outfit. The increased availability of trend-following mini-me children’s wear make it easier than ever before to follow seasonal and fashion trends for mother and daughter.

www.FOOTSTEPSCLOTHING.COM - Show Her You're Proud to be Her Mom!

Finally, A Mother-Daughter Online Boutique!

2007-01-19T20:58:00.000-08:00

CARY, NC COMPANY STRIVES TO BRING MOTHERS AND DAUGHTERS TOGETHER THROUGH FUN AND FASHION

January 16, 2007. Cary, NC. Footsteps Clothing, a fun, fashionable web-based mother/daughter boutique, is dedicated to enhancing the positive, special relationship between mothers and daughters through fashionable clothing and accessories. Mothers and daughters dressing alike is a hot fashion trend that allows Moms to show their daughters they are proud of them with more than words.

Friends for several years, Amber Lipson and Marci Wilding were inspired to create the company, when their older daughters began raiding Mom’s closets, trying on dresses, jewelry and shoes exclaiming, “I want to be like my Mommy!” What mother doesn’t adore hearing those words? When they went out to purchase matching outfits, they discovered there was little to no mother/daughter matching apparel out there.

Amber and Marci continuously scour the marketplace for fashionable, quality products designed to enhance the special relationship that Mom’s and daughters share, including matching robes, nightgowns, kitchen aprons, jewelry, hairbands, jeweled tee-shirts, trendy tops and coordinating dresses, unique Baby Shower and New Mom gifts for baby AND Mommy.

Footsteps is a huge hit with their own daughters: four-year-old Ella’s favorite products are the matching “Kitchen Princess” and “Kitchen Queen” aprons that she and Mommy wear when baking cookies together. Five-year-old Brooke’s favorite products are the mom and daughter matching nightgowns that they wear when snuggling together reading bedtime stories. Marci and Amber adore the large selection of jewelry that proves their daughters are precious to them and always will be.

In addition to products for sale, www.Footstepsclothing.com, also offers articles and tips on the always chaotic, and oftentimes hilarious, journey of motherhood and includes cute quotes of daughter’s thoughts about their own mothers. Moms can write in and submit the cute things their own daughters say about them and post them on the site.

Footstepsclothing.com allows mothers to navigate easily through coordinating clothing and gift items for herself and her daughter. The owners pride themselves on having a user friendly and fun site to visit while shopping for matching and complementing apparel and accessories.

“We are so excited to have Footsteps up and running so that moms and daughters can use our products to deepen their relationships in a fun and whimsical way,” said Marci Wilding, President and Co-founder of Footsteps Clothing.

www.footstepsclothing.com - Show Her Your Proud to be Her Mom

WWW.FOOTSTEPSCLOTHING.COM